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11460 Pellicano Dr. El Paso, TX 79936

Board of Directors

J. Rogers
Jimmy Rogers III
Chairman of the Board

Jimmy is a native of El Paso and earned his BBA degree from University of Texas at El Paso.  Upon graduation from College he began his career in the insurance business with the Hartford Insurance Company in San Antonio, TX, Houston, TX, Atlanta, GA and then Charlotte, NC.  In 1988 he joined the Rogers & Belding Insurance Agency, which became Wells Fargo Insurance Services and is now USI Southwest, Inc.  Past and present service within the community includes serving on the Board of Goodwill Industries of El Paso, The Hyundai Sun Bowl, Greater El Paso Chamber of Commerce Board, Leadership El Paso Class XII, Independent Insurance Agents of El Paso Board and the Independent Insurance Agents of Texas Board.  Jimmy holds professional designations of Certified Insurance Counselor and Certified Risk Manager.

Joshua Whitehurst
Vice Chair
Adam GA (2)
Adam Garcia Amador

Adam Garcia Amador holds a Doctorate in Educational Leadership and Administration from New Mexico State University in Las Cruces, New Mexico. He has a Bachelor degree in Elementary Education and two Master degrees, one in Educational Leadership and the other in Human Performance and Sport from New Mexico Highlands University, in Las Vegas New Mexico.  Along with two other collaborators, he was recently published in the Journal of Equity & Excellence in Education.  His other work includes writing and research to inform Latino Educational Leadership across the PK-20 pipeline.  He attended Howard University as a research intern and is a contributor to the Texas Tech University Principal Fellows Program. He is an educator and advocate for public in New Mexico. He is proud to be a part of the Goodwill Board of Directors and is looking forward to enhancing the mission and vision of Goodwill in his community.  He currently resides in Las Cruces, New Mexico.

John Baily
Ulrich DelaFuente
Mark Duchene
Todd Dunham
Dayna Govea
Dayna Govea

Dayna Govea is the founder and principal of Southwest Asset Group, a tax accounting firm located in El Paso, Texas. With over 15 years of experience in the field, Dayna brings a wealth of knowledge and expertise to her clients, delivering tailored financial solutions to individuals and organizations alike. She holds both a Bachelor of Business Administration and a Master of Accountancy from the University of Texas at El Paso and is also an Enrolled Agent.
Beyond her professional achievements, Dayna is an avid swimmer and cyclist, regularly competing in triathlons. She is also a dedicated mother of two and an active member of her community, with a strong commitment to giving back through both her professional endeavors and personal passions.

Jim Houlahan
Jorge Nieves
Abraham Valenzuela
Contact Us

11460 Pellicano Dr.
El Paso, TX 79936

(915) 778-1858